OPK TELEMARKETING

OPK Telemarketing thought some of our new readers would like to know what telemarketing actually is. This is a potion of the definition as found on Wikipedia

Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

Some people believe that in the 1950s, DialAmerica Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. The company, spun off and sold by Time, Inc. magazine in 1976, became the largest provider of telephone sales and services to magazine publishing companies. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services.

The two major categories of telemarketing are Business-to-business and Business-to-consumer.

Lead Generation, the gathering of information

Sales, using persuasion to sell a product or service

Outbound, proactive marketing in which prospective and preexisting customers are contacted directly

Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded message, in which case it is known as “automated telemarketing” using voice broadcasting. “Robocalling” is a form of voice broadcasting which is most frequently associated with political messages.

An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase.

Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company’s consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.

Charitable organizations, alumni associations, and political parties often use telemarketing to solicit donations. Marketing research companies use telemarketing techniques to survey the prospective or past customers of a client’s business in order to assess market acceptance of or satisfaction with a particular product, service, brand, or company. Public opinion polls are conducted in a similar manner.

Telemarketing techniques are also applied to other forms of electronic marketing using e-mail or fax messages, in which case they are frequently considered spam by other people.

What Makes OPK Telemarketing Different?

A call center is typically a bricks and mortar building that seats many callers in one large room.  Most of the time, callers read a script that pops up on their screen for either inbound or outbound programs.   Call centers use equipment such as predictive dialers. These predictive dialers dial numbers at a very fast rate, and upon receiving an answer, the call is routed to any waiting caller sitting in a cubicle near hundreds, sometimes thousands of other callers in the room/center.  When the calls are routed in this way, there is almost ALWAYS a pause of several seconds before the caller comes on the line, even with today’s most sophisticated technology, this pause will be easily detectable.  Often, the person – YOUR POTENTIAL CUSTOMER- who is being contacted utilizing these predictive dialers is frustrated by this and it immediately tells them that it is a computer or call center calling, not a live person.  Many calls are lost or dropped this way, but more importantly, the customer – YOUR CUSTOMER, knows you have outsourced your calling to a call center (if they wait for the caller to come on the line and don’t just hang up first).  If the call does not drop or if the customer does not hang up before the “caller” answers the call routed to them, then there are other clues that will give away the fact that you have outsourced.

“Call Center” callers are all in a large room, which creates “call center noise”.  We’ve all heard it, the background sound of many other telemarketers talking on the phone at the same time, it is unavoidable when utilizing a call center.   Call centers have supervisors walking around a room, and often offer sophisticated whispering/listening equipment.   Can you imagine what it would be like if you were making a call to a prospective customer and had someone whispering in your ear? Would you be able to focus on the conversation? Most likely you would lose your train of thought and the flow of the call would be disrupted.

OPK Telemarketing works the way you work, without the fancy dialers and equipment that call centers use, why would you have it any other way?

By becoming your outsourced sales partner, we are committed to your company’s success!

OPK Telemarketing Services provides outsourced sales & telemarketing solutions. We work with companies of virtually any size and industry, from technology startups to Fortune 500 corporations. We offer services in the area of appointment setting, lead generation, end to end sales, survey completion, and event registration.  OPK Telemarketing representatives are business professionals who are able to engage executive level decision makers in meaningful, open ended conversations. We make cold calls, set appointments, and generate sales leads using trained and experienced callers who are able to think on their feet without sounding “scripted”.

Our seasoned professionals have years of experience in finding the most efficient route to highly qualified leads and appointments. We provide seamless solutions and quality programs that yield results — thus generating the ROI you are seeking for your campaign.

If you are looking for a company that has a wide range of services, will guarantee results, and has the most competitive pricing on the market, then look no further!

OPK Telemarketing is a Denver based company.  We have been in business since 2001 and we have an A PLUS rating with the local Better Business Bureau.  To view our rating at the BBB, you may click on the links below:

http://www.bbb.org/denver/business-reviews/telemarketing-services/opk-telemarketing-in-centennial-co-75000506

Not only is OPK Telemarketing a well established and reputable company, we also offer the most competitive pricing and the greatest number of options and value added services on the market today.

Why Use OPK?

OPK stands out from the competition because we do everything in our power NOT to sound like a telemarketing company. Our callers are all able to think on their feet and engage prospects in an open ended conversation, which has been the secret to our success over the past 8 years. Our callers have a minimum of 3-5 years of sales experience and are able to speak with prospects on a much higher level than you would typically expect from a telemarketer.  We have successfully worked with our clients on projects that involve everything from simple lead generation and appointment setting to end to end sales for complex capital equipment for some very sophisticated product lines. OPK also has very low turnover, which allows us to place the same agents on a project and keep them on the campaign from start to finish.